What it is. Why it works. And how it helps women change the wine-o’clock cycle for good.
Cognitive Behavioural Hypnotherapy (CBH) is the evidence-based approach I use in my work with women who drink more than they want to in the evenings.
It’s not stage hypnosis.
It’s not “mind control.”
It’s not zoning out.
It’s a scientifically grounded method that blends:
Cognitive Behavioural Therapy (CBT)
+
Hypnotherapy
+
Behavioural change psychology to retrain the thought–feeling–behaviour patterns behind evening drinking.
CBH is proven to be up to 70% more effective than CBT alone, especially for habit change, emotional coping, and anxiety.
It’s calm, gentle, and powerful, and it’s the exact approach I used to change my own evening drinking cycle.
Why CBH is perfect for evening drinking patterns
(The psychology behind wine-o’clock)
Evening drinking isn’t about alcohol.
It’s about:
• mental exhaustion
• emotional overload
• thought spirals
• the need for relief
• the desire to switch off
• loneliness or restlessness
• perimenopause-related emotional shifts
• the “I just can’t take one more thing” moment
This creates a predictable pattern:
Trigger → Thought → Feeling → Behaviour (pouring a drink).
CBH works because it targets the entire loop:
• the trigger
• the thoughts
• the feelings
• the nervous system
• the behaviour
• AND the identity beneath it
It helps you understand what’s happening before you pick up the drink, so you can change the pattern without relying on willpower.
Why this works for high-functioning women
Professional women, teachers, nurses, carers, leaders, and business owners often struggle emotionally, even when they’re outwardly successful.
CBH works so well for them because:
• They’re thinkers
• They’re doers
• They want to understand themselves
• They need something practical + emotional
• They don’t want to cry through endless unstructured sessions
• They want tools, insights, and a structured path
• They need permission to slow down
CBH gives them:
• logic
• clarity
• emotional steadiness
• practical tools
• deep mindset shifts
• identity-level change
In other words, CBH meets professional women where they are.